DO YOU DARE TO SLAY THE DRAGON (FRUIT): Our vibrant pink dragon fruit powder is sourced from freshly ripened dragon fruit that is carefully sliced, dried & powdered to perfection; our dried dragon fruit powder is natural with no added ingredients so it has a subtle flavor that isn't sweet and can be bland; it tastes delicious with smoothies, yogurts, dragon fruit syrup, or as a natural food coloring powder; its intense and bright color makes it a great natural pink food coloring.