Proud to Be Family Owned Since 1968 1/3 Fewer Calories Than Sugar Perfect for Ketogenic and No-Sugar Diets Low Glycemic Impact Measures & Tastes Like Sugar Without all the Calories Keto Friendly Halal Kosher Non GMO Project Verified Vegan Gluten Free Pure, granulated xylitol. No added ingredients. The perfect substitute for sugar. NOW Real Food® Xylitol is the incredible pure sweetener that more and more people are turning to as an ideal substitute for sugar. Unlike sugars such as sucrose and fructose, this sugar alcohol won't promote tooth decay, has a low glycemic impact and has around one-third less calories than other sugars, making it a low-calorie, diabetic-friendly and keto diet-friendly sweetener that's hard to beat.