Non GMO Project Verified Certified Vegan Kosher Parve Naturally Gluten Free Food Sugar In The Raw® Rooted in Brooklyn, the In The Raw® sweetener family business began long before the natural food movement. We started with Sugar In The Raw® turbinado cane sugar in 1970, sourced from where the tropical sun meets rich, fertile soil and cool mountain waters. There are only a precious few places in the world where all the conditions are perfect for nature's own sweetener. Sugar In The Raw®, America's favorite brand of turbinado sugar, is now available in rough cut cubes. Each approximately 5 g cube contains the same degree of sweetness as about one teaspoon (5 g) of ordinary refined sugar, but its hearty natural molasses flavor remains untouched.