The product is White Lily Self Rising Flour, packaged in a 5 lb bag. It is made of wheat, with 100 calories per serving and is USDA Organic certified. This flour is perfect for baking and desserts, and is labeled as having a "white" calorie count. The brand is White Lily, and it comes in a pantry item, making it convenient for baking needs. The serving size is 30 grams, and the item weight is 5 lbs, providing a substantial amount of flour for various baking projects.