The Wilton Gel Food Coloring is a highly concentrated gel-based icing color designed for frosting. It comes in a vibrant violet color and is perfect for adding a pop of color to your baked goods. With its 1 fluid ounce size, this product is convenient for small projects or for mixing with other colors to create unique shades. Manufactured by Wilton, known for their quality baking products, this gel food coloring is sure to enhance your baking experience.